◆ The gold standard for franchise intelligence

See every franchise clearly.

Independent, cross-source data on fees, investment, unit survivorship, resale markets, and territory saturation. Built for people who refuse to make a franchise decision on the franchisor's pitch alone.

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3,800+

US franchise brands tracked

Risk & opportunity dimensions

40K+

SBA franchise loans analyzed annually

2016–live

Historical coverage

The problem

Franchise buyers fly blind. The franchisor holds all the data.

An FDD tells you what the franchisor claims. It doesn't tell you what units actually sell for when owners cash out. It doesn't tell you which brands have five-year survival problems. It doesn't tell you whether your territory is already saturated.

Every year, tens of thousands of people sign franchise agreements without this context. Brokers know the problem but have no unified tool. Lenders approve loans on incomplete signal. Buyers bet their life savings on a pitch.

"The franchisor knows what they sold. Nobody knows what units actually trade for, what they really earn, or how fast they fail. That's the data buyers need — and it's never been in one place."

— The gap FranchEyez closes

How it works

Four data layers. One clear picture.

FranchEyez combines what a franchise tells you with what the market proves. The combination is what nobody else has.

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Every FDD, normalized

We ingest FDDs from state regulators, multi-state depositories, and public archives going back to 2016. Items 4, 5, 6, 7 today; all 23 over time. Same fields across every brand so they're actually comparable.

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Real closing prices, not asks

We analyze SBA 7(a) loan disclosures to estimate what franchises actually sell for — not what sellers list them at. Plus resale listings from BizBuySell, BusinessesForSale, and major brokers, tracked weekly for list-to-close gaps.

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Territory & saturation

Store-level location data across thousands of brands, cross-referenced with ZIP-level demographics and population data. We tell you whether this territory can actually support this brand.

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12-dimension scoring

Unit survivorship. Saturation-adjusted risk. Financial trajectory. Fee drift. Resale liquidity. Price-to-FPR gap. Proprietary scores only possible because we have every layer.

Who it's for

Different users, same data, different depths.

FranchEyez is built for every stakeholder in a franchise decision — from first-time buyers to broker networks to lenders underwriting loans.

Consumers

Evaluating your first franchise

Compare cost, fees, and investment
See if franchisors have bankruptcies or litigation
Get a plain-English read on whether a brand is healthy

Starting free

Pro tier from $49/mo

Launch focus

Brokers & Consultants

Franchise professionals advising buyers

All 12 proprietary scores per brand
Unlimited comparisons and client workspaces
White-label branded client reports (PDF)
Closing-price and resale-liquidity data

From $299/mo

Annual −20%

Networks & Lenders

Broker networks, SBA lenders, franchise finance

Team seats, admin, SSO, API access
Risk score feeds into your underwriting system
Custom territory analyses and aggregate benchmarks

Enterprise

Volume discounts · contact sales

Why FranchEyez

Independent. Comprehensive. Uncompromised.

Most franchise "research" sites make money by passing your lead to franchisors. We don't. FranchEyez is paid by the people reading the data, not the people being rated. That's how a rating stays honest.

Every proprietary score is published with its methodology. Every missing data point is labeled "missing" with a reason. Every claim is traceable to a filing or a loan record.

What independence means

We never take franchisor-paid listings or featured placements.
Our scoring methodology is published and auditable.
Franchisors can't pay to suppress unfavorable data or scores.
We publish franchisor responses to our ratings as a matter of record.